every unplanned pregnancy starts with a penis

amy coggan

05/04/2024

We’ve partnered with Leeds Arts University to give a platform to the brightest young voices in advertising today. Here, Amy Coggan explores how to market the male contraceptive pill to young men: by embracing their immaturity.

The male contraceptive pill has not been fully developed and released into the world, due to the ‘undesirable’ side effects... which are the SAME as women’s!

According to NPR science correspondent, Rob Stein, “there’s a difference in risk-benefit analysis when it comes to men using a contraceptive. When women use a contraceptive, they’re balancing the risks of the drug against the risks of getting pregnant. But these are healthy men — they’re not going to suffer any risks if they get somebody else pregnant.”

So men don’t feel the consequences… and yet, every unplanned pregnancy starts with a penis. Where’s the equality in that?

The debut of the female birth control pill in 1960 was revolutionary. But the refusal to release the male equivalent in 2024 tells women that they are where the revolution ends.

My response to this problem is a hypothetical campaign to encourage younger men to take the pill.

Many in this demographic are extremely unprepared for parenthood. What’s the best way to convince an immature, hyper-masculinized, early 20s man to take something that will essentially protect their partner? You remind them how cushty their current, childless life is.

Spontaneous sex. Gaming space. Peaceful hangovers. The ability to go out whenever you want. These are the side-effects of the male contraceptive pill we should be talking about.

Put that way, it’s a no brainer.